Mérida
As a final project for college, I decided to pay homage to my hometown and completely design its brand image.
Mérida is a small spanish city near Portugal but it has a lot to offer. It is known for its wonderful Roman ruins. It is a joyful, overwhelming, cozy and endearing city. But the image that it has as a brand now does not show its many virtues.
Mérida is a small spanish city near Portugal but it has a lot to offer. It is known for its wonderful Roman ruins. It is a joyful, overwhelming, cozy and endearing city. But the image that it has as a brand now does not show its many virtues.
MÉRIDA : ENJOY, PLAN, TRY , ENJOY
The communication strategy of the new identity revolves around these keywords that form the slogan of the brand, and that represents the strengths of the city. We want to position Mérida as a welcoming and familiar city, giving it a casual, cheerful, personal and close nature.
